Emerging Leaders

Speaker: Rob Dalton
Founder of Dalton Sherman Brand Catalyst

Throughout the first two decades of his career, Rob Dalton was a nationally recognized, award-winning art director and creative director at advertising agencies including Fallon (Minneapolis), Cole & Weber (Seattle) and Young & Rubicam (New York). Since 2001, Rob’s transformational Brand Catalyst exercises have been helping companies build powerful brand foundations that lead to marketing and advertising that kicks butt (over 90% of the time, advertising efforts don’t work) and drives business.
Clients Rob has served include industry leaders such as Federal Express, Timex, 3M,
The Wall Street Journal, Lee Jeans, Fair Isaac (The FICO Score company), Target, and 
Ford-Lincoln-Mercury, as well as challenger brands including Dunn Bros Coffee, 
AmericInn Hotels, SuperClean Brands, and b2b brands such as Uponor (radiant heating 
manufacturers), Navitor (on-line printers), and Boston Scientific.
Marketers agree brand strategy is part art and part science. It’s critical to align scientific, aka “rational” customer insight to a rational value proposition. But what separates Rob from the slew of branding consultants is his unique ability to help his clients explore emotional triggers and creative storytelling (fact; people buy on emotion) in order to help them fully leverage the best their brands have to offer. 
Rob is approachable, collaborative and totally focused on his clients’ success. Additionally, he will be teaching an MBA course in brand strategy this fall at St. Catherine University.