Competitive Edge Series - Developing a Media Presence

Do you ever wonder how some organizations appear over and over again in the media? It’s all about relationships. Building a strong connection with key members of the media means asking the right questions – what are reporters looking for, how do they look for stories, what kind of resources are they using? Whether it’s announcing your company’s latest product or providing expertise on your industry, the media is an important channel for positively sharing your brand’s story.  Join the Edina Chamber of Commerce for their Competitive Edge series on January 10, 2014 at the Edina Country Club. This 60-minute presentation will include an introduction to media relations from Rose McKinney, APR of PineappleRM followed by a panel discussion with key members of the local media, moderated by 2014 Minnesota PRSA President, Anna Long, APR.